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Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley
Company: Cimigo
June 15, 2014
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Citation

O'Grady, Wheller and Wigley (2014a, June 15). Is research to creativity like a pin to a balloon?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-research-to-creativity-like-a-pin-to-a-balloon-